About Andrew Varley

Andrew Varley

I recognise that financial planning is not something that was taught at school and can get pushed to the back of priority lists. It can become complex and is constantly evolving.

I can provide you with a single financial relationship that will allow you to manage and build towards your priorities and financial goals. Clients are at the very core of what we do.


After graduating from Swansea University in 1996, I spent 20 years working for BT. I worked in the finance function throughout that time, progressing from junior management accountant to CFO of BT Expedite and head of finance for BT Global Customer Service Operations. As a senior finance professional in this organisation I was responsible for +£500m budgets with +5,000 people on the direct payroll. More recently I spent 3 years with Colt Technologies, in a similar customer service head of finance role.

It was in a customer service role at BT that I recognised, clearly, that my main business motivation was to work with individual clients and SME businesses. I committed to build upon this clarity of thought and a long-held desire to run my own business to channel my passion for customer services and experience in finance towards a career change.

Progress through the St. James's Place Academy and the creation of Andrew Varley Financial Planning, an Associate Partner Practice of St. James's Place Wealth Management, is the culmination of that commitment. With my customer service operations background, clients will be at the very core of what I do, with the aim of providing our clients with financial peace of mind.

I have a life outside of business as well, of course. I live in the Cyncoed/Roath Park area of Cardiff with my wife Katie and three young daughters. Like many families, we are busy running around to various activities. We love it.

I have always played sport, particularly football and cricket. These days I am more likely to be found in the stands of the Principality Stadium, or on the golf course, or on a 5-a-side pitch, or following the fortunes of Aberystwyth Town FC in the league of Wales or coaching my daughters Under-7s football team.


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Andrew was open, honest and understood my requirements and was then clear in explaining the products and why they were the best fit. Looking forward to continuing the relationship in the years to come!
Victoria Morgan |Accountant, Cardiff

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.